You are not having the results you want in your business.
You might be thinking that you are doing fairly okay, and perhaps you have just made a sale and you are patting yourself on the back.
If so, hurrah for you.
But let`s be completely honest with each other (no one else needs to know.)
We both know that deep down inside, you are NOT satisfied…
…and you KNOW you can do a lot better.
The problem is that you don’t really know HOW to do it.
So why aren`t you achieving the results you know you deserve?
Probably because you aren`t sticking out from your competitors and attracting your ideal clients.
Do business nude.
The main purpose is to…
Get to know yourself
The legendary general Sun Tzu said:
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
His wisdom can also be applied to business. In the quote above, just switch out the word enemy with the word competitor.
How can this be translated?
By knowing yourself and your business, and your competitor and his / her business, you will win every battle.
By only knowing yourself and your business, and not anything about your competitor and his / her business, you will win 50 % of the battles.
By knowing neither, you will lose every battle.
Needless to say, the battle in the business world is about getting customers / clients and market share.
Okay, you get my point.
So how do you get to know yourself?
Be totally nude.
Your accessories; your watch, belt, ring(s), necklace, etc. are just a part of your appearance – your image.
You put them on every morning before you start your workday, so you will feel better about yourself. In addition, you are creating the first impression you want people to get when they meet you.
The same goes for the clothes and shoes.
Everything you wear in your workday is a part of the book cover.
This is what you WANT people to see.
But what is the main purpose of a book cover?
To entice people to buy and read the book.
But it doesn`t matter how good the book cover is, if the book itself is crap, right?
Then it`s time to peek inside and…
Take off your clothes
Go to your bathroom, take off your clothes and look yourself in the mirror.
I shouldn`t really need to mention that you should go to your bathroom, but I don`t want your old neighbor to die from an heart attack…
Feeling a bit awkward?
I admit that this might be a bit weird and uncomfortable to do.
But, bear with me.
In order to achieve goals we haven`t achieved before, we have to do activities we haven`t done before.
Okay, so you are now completely nude watching yourself in the mirror.
This is YOU.
The person you see in the mirror is very powerful.
That person can change your future in a positive way.
But in order to do that, you first have to ask yourself…
The 12 hard questions that can save your business
I know these questions are hard, and I also know that you might be thinking that you know the answer to these questions.
The more you drill-down on these questions, the better will your understanding of yourself and your business be.
But more importantly, you will be able to understand how your market perceives you – and how to actually market your product to the right target audience.
1. What are your personal weaknesses?
2. What are your personal strengths?
3. What type of business are you in?
4. Who is your ideal customer?
5. What is your customer`s biggest struggle?
6. Is the customer willing to pay you for solving his/her problem?
7. Do you have a product / service that will be solving your customers problem?
8. What price are the customer willing to pay?
9. Who are your competitors?
10. What makes you different from your competitors?
11. Why should the customers trust and buy from you?
12. How can you get in front of your target audience by spending as little money and time as possible?
Since the questions above are building on each other, you should answer the questions in the order of priority from 1-12.
Note: I have created a Attract The Right Clients checklist that has helped me through this process.
Click the button below to get it for free (normally I just give them to my coaching clients).
Here`s the thing…
You have one thing that will set you a part from your competitors.
Do you know what that is?
You have to…
Let your personality shine through
There is only ONE you.
You have to be yourself and stop trying to fit in and be like everyone else.
Why will people follow you?
Probably because they know, like and trust you.
In the start, how can you gain that trust?
By delivering massive value.
You have to stand out.
You have to be yourself.
That is WHY I`m going way out of my comfort zone to help you guys and to prove my point.
Find your strengths and build your business around those.
Identify your true personality and let it shine.
By giving of yourself and let your personality shine through, you will stand out.
And the best part?
You will be able to…
Attract the right clients
You don`t want to try to please everybody.
Because it doesn`t work.
This is a lot like picking a niche market for bloggers and businesses.
If your goal was to run a marathon, and you needed a coach, you had the following 3 choices:
- A general training coach
- A general running coach
- A marathon coach
Who would you pick?
Probably the marathon coach, right?
Don`t be afraid to narrow YOUR target market.
Only by letting your personality shine through and attracting your ideal clients, can you really provide true value for other people.
You don`t really want prospects on your list that won`t buy your product.
They will just be dead weight.
You can`t create product / service that will solve ALL problems.
So the more narrow your niche market is, the easier it will be for you to connect with the right prospects.
And only then will you be able to give the best service / products that is tailored to their specific needs.
It`s a win-win situation, right?
When you have attracted the ideal clients, then it`s time to focus on delivering massive value that will wow your customers.
Disclaimer: Please do not interpret doing business nude literally.
I don`t want to see nude videos and photos of you floating around in Cyberspace.
Doing business nude will help you to:
- Know yourself and your business
- Know your competitors and their businesses
- Know your customers and their needs
- Stand out from the crowd by letting your personality shine through
- Attract the right clients
- Provide your customers with great value
Most people are afraid to show their personality and be themselves, because they are afraid of what other people might think about them.
You want to know a secret?
People will be talking about you no matter what. You might as well build the life you want and be true to your own personality.
Go out of your comfort zone, let your personality shine through and attract the right clients!
That is why you should do business nude.
Do you have any experience with going out of your comfort zone and letting your true personality shine through?
If so, did it help your business?
Let me know in the comments below.
Here`s what do to next…
If you really want to stick out from your competitors and improve your business this year…
Download your FREE Attract The Right Clients Checklist.
I help online entrepreneurs NETWORK with influencers and position their BRAND so they can attract the right CLIENTS fast. Award-winning blogger.