Hi and thank you for popping by and reading the Book Review Thank You Economy by Gary Vaynerchuk.
Your time is important, so I will make this review short and straight to the point.
Rating:
- 4 out of 5 carrots! (Carrots follows a higher rating system than the more commonly used stars – in other words: 2 carrots are better than 2 stars.)
What is the essence of the book?
Gary has an extraordinary skill of spotting trends years before other people.
- The book gives explains how the way people choose their vendor/supplier changes in parallel with the evolution of technology and demography
- The book describes the pros and cons for social media marketing vs. traditional marketing – the best solution for the biggest marketing impact would be a combination
- Gary explains several good examples where well-known and lesser known brands have been using social media marketing in the right and wrong way
- The people (customer) today is much more sceptical than before. Gary explains how social media marketing can be used to reach the customers in a more frienldy way. The weight of a like or a recommendation from a family member or a friend carries much more trust than a Facebook or Google ad pushed in your face
- He gives the excellent blue print on how to think big if you are a small company. Even if you are the underdog you can outsmart, outhustle and outcare your competition – the one who has the strongest relationship with the customers will win in the long-term
Who is this book for?
Everyone who wants to understand why social media is one of the biggest platforms to look into their customer’s mind, and why CARING for other people is the “secret” ingredients to grow your business.
This book should be read by the board members, leaders and marketers in the big corporations, so they can see how they can ……
Who shouldn`t read the book?
If you live in a cave with no internet connection and are totally cut away from the rest of the world.
If you feel that this book might be a right fit for you, you can buy the book here:
(this is an affiliate link which means that I will receive a tiny compensation from Amazon. I only promote books that I have bought, read and which have helped my business.)
Thanks for your time 🙂
Tor